[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.derex.cz\/volba-mezinarodni-cenove-strategie\/#Article","mainEntityOfPage":"https:\/\/www.derex.cz\/volba-mezinarodni-cenove-strategie\/","headline":"Volba mezin\u00e1rodn\u00ed cenov\u00e9 strategie","name":"Volba mezin\u00e1rodn\u00ed cenov\u00e9 strategie","description":"Firmy maj\u00ed p\u0159i tvorb\u011b ceny na v\u00fdb\u011br z n\u011bkolika strategi\u00ed, kter\u00e9 […]","datePublished":"2018-02-28","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.derex.cz\/author\/#Person","name":"","url":"https:\/\/www.derex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"derex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.derex.cz\/wp-content\/uploads\/img_a314217_w1757_t1524990370.jpg","url":"https:\/\/www.derex.cz\/wp-content\/uploads\/img_a314217_w1757_t1524990370.jpg","height":0,"width":0},"url":"https:\/\/www.derex.cz\/volba-mezinarodni-cenove-strategie\/","about":["Business"],"wordCount":410,"articleBody":"Firmy maj\u00ed p\u0159i tvorb\u011b ceny na v\u00fdb\u011br z n\u011bkolika strategi\u00ed, kter\u00e9 mohou ve sv\u00e9m podniku uplatnit. Volb\u011b strategie by v\u0161ak m\u011bla p\u0159edch\u00e1zet zejm\u00e9na anal\u00fdza trhu a anal\u00fdza konkurence. \tStrategie sb\u00edr\u00e1n\u00ed smetany – zpo\u010d\u00e1tku je pom\u011brn\u011b kr\u00e1tkodob\u011b zaveden\u00e1 z\u00e1m\u011brn\u011b vysok\u00e1 cena, s p\u0159\u00edchodem konkurence v\u0161ak doch\u00e1z\u00ed k postupn\u00e9mu sni\u017eov\u00e1n\u00ed ceny. Tato strategie b\u00fdv\u00e1 zvolena nej\u010dast\u011bji u nov\u00fdch produkt\u016f, u luxusn\u00edho a zna\u010dkov\u00e9ho zbo\u017e\u00ed.\t\tStrategie pr\u00e9miov\u00e9 (presti\u017en\u00ed) ceny – vyu\u017e\u00edv\u00e1 sp\u00ed\u0161e dlouhodob\u00e9ho zaveden\u00ed vysok\u00e9 ceny na celou dobu \u017eivotn\u00edho cyklu produktu. C\u00edlem ceny je podporovat presti\u017e v\u00fdrobku a jeho vysokou kvalitu, d\u00edky \u010demu\u017e dojde k vybudov\u00e1n\u00ed jeho jedine\u010dn\u00e9 pozice na trhu.\tStrategie cenov\u00e9ho pronik\u00e1n\u00ed na trh – vyu\u017e\u00edv\u00e1 n\u00edzk\u00e9 ceny, d\u00edky kter\u00fdm se firma sna\u017e\u00ed dos\u00e1hnout vysok\u00e9ho tr\u017en\u00edho pod\u00edlu a vysok\u00e9ho obratu, \u010d\u00edm\u017e dojde k vy\u0161\u0161\u00ed v\u00fdrob\u011b a k poklesu jednotkov\u00fdch n\u00e1klad\u016f. \u00da\u010dinnost strategie je v\u0161ak z\u00e1visl\u00e1 p\u0159edev\u0161\u00edm na cenov\u00e9 elasticit\u011b popt\u00e1vky, na dostate\u010dn\u00e9 v\u00fdrobn\u00ed a distribu\u010dn\u00ed kapacit\u011b firmy, a na konkurenci, kdy mohou vznikat cenov\u00e9 v\u00e1lky.\tStrategie standardn\u00ed (jednotn\u00e9) ceny – znamen\u00e1, \u017ee celosv\u011btov\u00e1 cena z\u016fst\u00e1v\u00e1 st\u00e1le stejn\u00e1 bez ohledu na z\u00e1kazn\u00edky. Tuto strategii lze uplatit pouze v p\u0159\u00edpad\u011b, \u017ee je zaji\u0161t\u011bn\u00e1 dokonal\u00e1 transparentnost trhu a podnik m\u00e1 k dispozici dostate\u010dn\u00e9 mno\u017estv\u00ed informac\u00ed o marketingov\u00fdch aktivit\u00e1ch konkurence.\t\tStrategie du\u00e1ln\u00ed ceny – znamen\u00e1 uplat\u0148ov\u00e1n\u00ed odli\u0161n\u00fdch cen pro tuzemsk\u00e9 a zahrani\u010dn\u00ed z\u00e1kazn\u00edky.\tTransferov\u00e9 ceny – jedn\u00e1 se o subjektivn\u011b stanoven\u00e9 ceny, kter\u00e9 firma \u00fa\u010dtuje za zbo\u017e\u00ed \u010di slu\u017eby mezi vlastn\u00edmi organiza\u010dn\u00edmi jednotkami um\u00edst\u011bn\u00fdmi do v\u00edce zem\u00ed. D\u016fvodem jejich uplat\u0148ov\u00e1n\u00ed je p\u0159edev\u0161\u00edm ochrana proti rizik\u016fm zahrani\u010dn\u00edch trh\u016f.\tVznik \u0161ed\u00fdch trh\u016f – vznikaj\u00ed tehdy, kdy\u017e jsou cenov\u00e9 diference v\u011bt\u0161\u00ed, ne\u017e n\u00e1klady na dopravu mezi dv\u011bma zem\u011bmi. A\u0165 u\u017e jsou diference zp\u016fsoben\u00e9 zm\u011bnou hodnoty m\u011bny mezi dv\u011bma zem\u011bmi, nebo velk\u00fdmi cenov\u00fdmi rozd\u00edly v r\u016fzn\u00fdch zem\u00edch.                                                                                                                                                                                                                                                                                                                                                                                        3\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Volba mezin\u00e1rodn\u00ed cenov\u00e9 strategie","item":"https:\/\/www.derex.cz\/volba-mezinarodni-cenove-strategie\/#breadcrumbitem"}]}]